There is a huge dilemma going on in the mind of business owners and webmasters regarding their mobile-first website approach. It all started after a Google announcement on Oct, 7, 2015. They have coined a new term called Accelerated Mobile Pages, aka AMP. In fact, Google has started integrating AMP pages in their mobile search results from Feb. 24, 2016. This change has caused a huge confusion among webmasters trying to get the best results from their mobile marketing strategies.
Till date, the webmasters were busy optimizing their sites for mobile through Responsive Web Design. It was the only way to “go mobile” without losing the sanity of its desktop counterpart. The mobile-first design concept which makes a site looks perfect in all screen resolution. Many sites are running with this concept and are happy with their performance.
We too are into this dilemma and thought many other small business owners might be going through similar situation like us. So we started researching deeply into this subject. We won’t be going into the technical jargon of AMP or Responsive Website (You will get tons of articles by googling on the respective topic). We will just try to find out which option is viable presently and how it will affect our site.
We tried to point out only those areas which a business owner or webmasters are concerned about. We have designed an easy to understand comparison chart for better understanding of these two approaches. We clearly defined the Pros and Cons of both for clear understanding.
Below are the major differences we found through our study and research.
|Features||Responsive Website||AMP Website|
|Design :||It keeps similar look of its desktop version. Just some minor strips for better user experience. Adaptive Design approach.||Complete stripped version of the main website. Dull look.|
|Development:||Same code bases||Different Code Base.|
|Content:||Pull from your own Hosting Server||Variation between desktop and mobile versions as it pulls from Google Server.|
|Website:||Same version of the main website||Ghost version of main website|
|Loading Speed (Mobile):||Can achieve faster loading if optimized well. Still less fast than AMP Pages.||Super fast loading|
|Analytics:||Can track data through Analytics||Restrictions on Analytics as it shows data from Google Server|
|Ads:||Can publish ads||Can’t publish ads|
|Best For:||Personal Blog, Small & Medium Agency or Big Corporate websites||Content Marketers like big News or Magazine Websites|
Still Confused? I believe we have to wait for a while to see how Google is acting on its Mobile-First index. If it considers AMP as the major ranking signal, then we might have to change our approach. But then the whole Web will look dull and we have very little control on our website.
Presently, we are opting for Responsive Web Design approach for all our websites and have no plans to change it, unless Google forces us to think otherwise.
This is our take about Google’s AMP Project. If you have different thoughts on this topic you can surely share with us through our comments section.